Stoiximan, in partnership with Giannis Antetokounmpo, is implementing «Empower Forward.» Hood Groove Management artists participated in the commercial spot.
With a focus on people, the goal of the program is to create the conditions for an inclusive and equal opportunity society that empowers its members to become the best version of themselves. With the leading athlete and philanthropist, Giannis Antetokounmpo, as a companion and starting point in sports, Stoiximan begins a journey of knowledge, experience and practical support that aims to empower athletes and sportspeople on and off the field and in the arena.
A key pillar of the programme's implementation is the empowerment of women through their equal participation in sport. The aim of Empower Forward is to attract women all over Greece to participate in various sports activities in order to boost their self-confidence and develop skills that will help them to progress in their everyday life. Hood Groove Management, believing in this goal, framed the commercial spot with women of good health and fitness, to help them develop their skills and develop their athletic abilities.
The aim of Empower Forward is to attract women all over Greece to participate in various sporting activities in order to boost their self-confidence and develop skills that will help them in their everyday life. Hood Groove Management, believing in this goal, framed the commercial spot with female artists. Specifically, Katerina Karali, who is a freestyle football athlete, and three female football players of the «Akratitos» team, Maria Roidi, Mary-Efi Zarmakupi and Christina Vrana, participated. Empowering women in sport is not just a right, but a necessity. At Hod Groove Management we recognize the pivotal role of sport in fostering confidence, resilience and leadership skills in women. Together, we are building a society where women excel in sport and beyond.
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